MultiCare Health Systems - Marketing & Communications Integrated Team Development

Successfully curated and launched an integrated, shared service infrastructure that efficiently Supported the organization across regions, networks, and IBUs. This initiative achieved a remarkable $4M reduction in expenses through a scalable marketing and communication organizational structure, consolidating and centrally managing specialized support functions such as content development, editorial planning, media relations, production, branding, digital services, paid media, product strategy, research, tools, platforms, and templates. Notably, this accomplishment was achieved without any turnover within the department.